It's too bad he didn't take the opportunity to elaborate:
"Whilst it is addictive, it is not that hard to quit. ... There are more previous smokers in America today than current smokers....
because many of them have simply switched to reduced harm, smokeless alternatives. Unfortunately, we are not allowed to tell people that switching to a smokeless alternative such as snus, orbs or strips (and e-cigs) would reduce their health risks to nearly the same as never-smokers. If we were allowed to inform smokers of this fact, there would be even more smokers who could just as easily quit smoking. Instead, we are legally required to tell smokers that smokeless products are not a safe alternative to smoking, so smokers are duped into a never-ending cycle of quitting and relapsing using ineffective pharmaceutical products or going cold turkey."
Keep in mind that quitting smoking and quitting nicotine are two different issues! It's much more important to quit smoking than it is to quit nicotine. It's only because of the lies that the antis put out that most people, including smokers, think they have to quit all
tobacco/nicotine in order to eliminate the health risks of smoking. WE make quitting smoking much harder on ourselves because we've been brainwashed to believe that we must abstain from all tobacoo/nicotine in order to have "quit smoking."
(PS. not trying to give ANY credit to what he said, just pointing out the irony of what he COULD have said.)