OK. Efest officially admitted they list the 'pulse discharge current' in their batteries. As far as I know, most decent makers (Panasonic, Sony, LG, AW, MNKE) do not employ this sales tactic. They all list continuous discharge current in their spec. There is no industrial standard of how long a pulse is or how long the resting period between each pulse. Can be quite dangerous if an unsuspecting user misinterpreted how a pulse work.
I contacted Efest and her is their response.
Efest-Susie: 1. We tested the pulse discharging current of the purple Efest IMR 18650 3100mAh battery 20A(its continuous discharging current is 10A, higher capacity limits less Amps), so we mark " discharging current" is 20A.