I started off vaping el cheapo liquids like the no-name Chinese dreck that is common hereabouts (never again!), Dekang (actually quite decent for the most part), Vapor Kings (rebranded Dekang, actually), Liqua (not good) and My Freedom Smokes (reminiscent of a gourmet-sounding menu prepared by a deranged hobo). I then moved on to Mt Baker Vapor, which was a massive step up (with an occasional big flop... Rose Tobacco still makes me cringe!)
While I very much like most of the MBV juices I've tried, I also wanted to see what the fabled next level of e-liquid quality was like -- I wanted to try some authentic gourmet e-juice. So I went looking, mostly here at ECF, but also around the rest of the internet, and Heather's Heavenly Vapes came up fairly frequently. There prices weren't too high, and they had a big enough selection to make it worth my while (not living in the US, shipping fees can be brutal, so I need to place a small number of big orders, which means that specialty shops with only a handful of juices are not an option).
As should be clear from these reviews, I am extremely disappointed with Heather's Heavenly Vapes. Their customer service was great; their shipping was faster than the 3-7 days they said it would be; and their attention to the needs of international customers (regarding shipping, bottling, etc.) is unrivaled in my experience. On this last point, especially, the industry really could learn a lot.
Unfortunately, their e-liquids are simply not good. They have incredibly weak flavor, and many of them are little more than a generic, slightly sweet base with little flavor at all.
I will take them over Liqua and My Freedom Smokes any day, no doubt about it. But given a choice between HHV and MBV, or even Dekang, I will chose the latter two every single time.
I'm disappointed, both because I blew about $230 for juice which, with few exceptions, I won't be vaping, and because I still haven't found that mythical "next level". But who knows... maybe I'm already there. Or maybe it doesn't exist. Time will tell.
I bear HHV no ill will. They certainly treated my very well as a customer, and apparently there are quite a few folks who swear by them. Maybe it's just hype or trendiness, as someone in this thread suggested. Maybe it's clever stealth marketing. Or maybe they just connect with a certain type of palate (hypersensitive ones maybe?)
Oh well... live and learn.