I disagree a little bit Roly...you're a pessimistYeah OK, but what I'm kinda saying is that reviews may not always be entirely what you think they are.
To make it simpler, it's like this: if Mr X makes the Z ecig, he phones up the reviewer and says, you want a couple of these? If you give me a good review I'll send you a box of stuff. (If the reviewer is an amateur.) If the reviewer is a pro, he phones up and asks how much a favorable review of the Z Ecig will cost.
Not sure if that makes it any clearer.
Tell me when you last saw what looked like a balanced review but it had plenty of faults flagged up? If you did, it was for something the reviewer had to buy himself, and the vendor may have turned down an offer of a good review due to the $$ cost.
Now you must be aware of how many faults everything has. Yes, everything. When did you last see a review that listed any issues at all with the product being reviewed?


I think Phil gives a pretty honest review and hits products for what they're lacking without (usually) bashing them. he makes a living now and gets swag and giveaways, but still stays honest to flaws he sees. As a reviewer you don;t really have to say "Itew X is a piece of crap", but to say I don;t like it because it's poorly made...ugly...BLEW UP IN MY FACE...lol
