WOW, I did not notice. Now, that development is really remarkable.
Ruyan entered the European market in spring 2006. (For those interested in history:
some 2005 announcements.) Ruyan was first the exclusive and for some time the leading brand for e-smoking devices. Today, the brand is still present and vivid within the EU - though sales might tend to turn out a bit low due to Ruyans high-price policy (see some of their distributors
in the UK,
France and
Germany).
The belated dynamic development of the US e-cig market apparently took place without Ruyan performing high, but the brand regained some grounds with the launch of their innovative disposables, like Ruyan Cigar
(RatInDaHats review) and Ruyan Jazz (
http://www.e-cigarette-forum.com/forum/dietsmokes/6346-parkeds-review-ruyan-jazz-disposable-e-cigarette.html](Parkeds), introduced mid-2008 and early 2009.
Looking around today, virtually no one in the US is selling Ruyan products, indeed, and a Ruyan exclusive distributor can be found
shut down. Perhaps the last reminiscent is just one lone web page, linked to from Ruyan America, about to sell some remaining, (now) overpriced V8 (classic penstyle) nicotine cartridges in terms of a
legacy product.
The very last last sight of Ruyan America was an announcement (in August 2009) about launching some new
e-mystick® rapp®; essentially a disposable Jazz where nicotine had been replaced by lobelia. AFAIK, the announced launch did never materialize.
Todays web page of
Ruyan America has erased ALL previous hints to their nicotine-delivering devices (e-cigarettes). So, Ruyan appears to have pulled out completely - 100% out of the USA. Ruyan has pulled out of the region which is presently the world-largest e-cigarette market, without even trying to hold their exclusive market segments (different to EU), without even trying to hold some remote presence. Why?