hawke there are alot of ecigs worse than the Dse-901 but also some alot better.For alot of people when they get thier Ecig they quit on the first approach.A lady I knew smoked for many many many more years than me she got her e-cig and quit the same day.For me it it was never so cut and dry I still have analogs sometimes and I have tried many kinds of e cigs, its in your mindset as with anything else in life.