The products are easy to manufacture - from PV's to juices. BT has the sway politically & financially to make vaping a viable alternative to smoking, and there's no reason to assume they would not rake in money hand over fist. Additionally, this is a product which could help them to promote harm reduction & safer alternatives, but as of yet, there're only rumors of a Phillip-Morris product in development - rumors which have been around for YEARS.
Why haven't they jumped into the vaping market?
Discuss.
Why haven't they jumped into the vaping market?
Discuss.