It’s a turbulent time for vaping. Over the past 24-months the industry struggled to manage one crisis after another: panic over the so-called teen vaping epidemic; hysteria over the so-called vaping-related lung illness; a mad rush to ban vaping products; and vicious attacks by anti-vaping activists exploiting the COVID-19 pandemic for ideological gain. All the while, fending off an endless stream of suspect science and a rowdy regulatory process.