Higher resistance = less power output in Watts = regular cartos = cooler
vape, less vapor, less hit, liquid lasts longer, battery lasts longer.
Lower resistance = more power output in Watts = 'Wow' or LR cartos = hotter
vape, more vapor, more hit, liquid is used up quicker, battery dies quicker.
Some people prefer more power and a bigger hit, others like it cool. Some mix it up according to the flavor used.
tobacco and chocolate 'like' more power, fruits like it cool - but tastes vary.