Frankly, as a fairly new vaper, I would much rather hear the good, the bad, and the ugly about any (and/or all) companies who cater to our particular choice in nicotine delivery devices and supplies.
If I only read good things about a company, and not a single negative thing, I am liable to steer way clear of that company, primarily, because there is not a company out there that has not failed on some level. Running a business PERFECTLY is an impossibility--no one can please everyone all the time.
This doesn't even take into account the fact that this is a fledgling market. There are bound to be failure rates with devices, trial and error issues with flavors, customer service reps who might be having a bad day, lost, missing or incorrect product included in orders, and the list goes on.
My opinion is that if we can talk about the good, then the bad should also be shared. Knowledge is power, the more information I/we have, the better off we are. We will be more capable of making much better and well-informed choices if we hear ALL sides.