Hey guys,
I've been vaping for about eight months now and I think that e-cigs are one of the most interesting and innovative products on the market today. I truly believe that the growth potential in this category is massive, and that it is on the verge of breaking through as the general awareness and familiarity level of the population increases. The nature of the product also seems to lend itself well to marketing via social media channels and word of mouth. However, as is the case in any new industry or category with high growth potential, new competitors tend to enter swiftly and frequently. With so many new suppliers sprouting up to compete for a share of the market, solid brand imaging and differentiation strategies become vital in order to set yourself apart from the crowd. Hence, I wanted to put my services out there for any suppliers that may be interested in taking their business to that next level.
A quick background about me: I'm a marketing professional with years of experience in the financial industry, but after the collapse and major consolidations that occurred in 2008 (even though I was lucky enough to hold onto my job) I quickly noticed that my career advancement would be severely delayed as the banks worked to sort things out and become stabilized once again. Therefore, I took this opportunity to go back to school full time and earn my MBA. As of last Friday I have completed my degrees; the first in Consumer Marketing focused on Analytics and Social Media as well as a second in Entrepreneurship and Corporate Innovation.
Leveraging my wealth of experience and newfound wisdom I am starting my own business consulting on marketing strategy and analytics for businesses in the consumer packaged goods (CPG) and consumer services (CS) industries. Over the past two years while earning my degree I have completed consulting projects for many CPG companies both large and small including the likes of Toyota, EATON, Wright Engineering, Fruit Pearls, and Chocolate for the Soul. Some of the services that I offer include:
Branding and Messaging
Market Segmentation and Targeting
Promotions and Couponing Analysis
Developing Consumer Insights
Differentiation Strategies
Social Media Strategies and Analytics (i.e. Facebook, Twitter, etc.)
Digital Marketing Strategies and Analytics (not web development or design)
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Regression Analysis
Data Mining and Analytics
Financial Analysis
Competitive Analysis
And many more .
For any inquiries please contact me via PM or email at TaylorMadeMktg@gmail.com
-Dustin Taylor
I've been vaping for about eight months now and I think that e-cigs are one of the most interesting and innovative products on the market today. I truly believe that the growth potential in this category is massive, and that it is on the verge of breaking through as the general awareness and familiarity level of the population increases. The nature of the product also seems to lend itself well to marketing via social media channels and word of mouth. However, as is the case in any new industry or category with high growth potential, new competitors tend to enter swiftly and frequently. With so many new suppliers sprouting up to compete for a share of the market, solid brand imaging and differentiation strategies become vital in order to set yourself apart from the crowd. Hence, I wanted to put my services out there for any suppliers that may be interested in taking their business to that next level.
A quick background about me: I'm a marketing professional with years of experience in the financial industry, but after the collapse and major consolidations that occurred in 2008 (even though I was lucky enough to hold onto my job) I quickly noticed that my career advancement would be severely delayed as the banks worked to sort things out and become stabilized once again. Therefore, I took this opportunity to go back to school full time and earn my MBA. As of last Friday I have completed my degrees; the first in Consumer Marketing focused on Analytics and Social Media as well as a second in Entrepreneurship and Corporate Innovation.
Leveraging my wealth of experience and newfound wisdom I am starting my own business consulting on marketing strategy and analytics for businesses in the consumer packaged goods (CPG) and consumer services (CS) industries. Over the past two years while earning my degree I have completed consulting projects for many CPG companies both large and small including the likes of Toyota, EATON, Wright Engineering, Fruit Pearls, and Chocolate for the Soul. Some of the services that I offer include:
Branding and Messaging
Market Segmentation and Targeting
Promotions and Couponing Analysis
Developing Consumer Insights
Differentiation Strategies
Social Media Strategies and Analytics (i.e. Facebook, Twitter, etc.)
Digital Marketing Strategies and Analytics (not web development or design)
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Regression Analysis
Data Mining and Analytics
Financial Analysis
Competitive Analysis
And many more .
For any inquiries please contact me via PM or email at TaylorMadeMktg@gmail.com
-Dustin Taylor
