Well, to paraphrase Geoff, the standard is a candy flavor and 712 is more of a natural cocoa. I've had both and either one is fine with me, but I'm not a chocoholic.
I have to say I do prefer the one he uses in german choc cake - its scrumptious. Very nice non over-sweet flavor - tastes very cocoa, like cooking choc (as opposed to milk choc) tastes.
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