A blanket ban on advertising-just like
tobacco,
[Restrictions/limitations and information to consumers]
5. Member States shall ensure that:
a) commercial communications with the aim or direct or indirect effect of promoting
electronic cigarettes are prohibited in the press and other printed publications, with the exception of publications that are intended exclusively for professionals in the trade of electronic cigarettes and for publications which are printed and published in third countries, where those publications are not principally intended for the European Union market;
b) commercial communications with the aim or direct or indirect effect of promoting
electronic cigarettes which are prohibited pursuant to Art. 18 par. 5, lit. a) are prohibited in information society services as defined in Article 1(2) of Directive 98/34/EC;
c) commercial communications with the aim or direct or indirect effect of promoting
electronic cigarettes are prohibited in the radio;
d) any form of public or private contribution to radio programmes with the aim or direct or indirect effect of promoting electronic cigarettes is prohibited;
e) any form of public or private contribution to any event, activity or individual with the aim or direct or indirect effect of promoting electronic cigarettes and involving or taking place in several Member States or otherwise having cross-border effects is prohibited; [/b]
f) audiovisual commercial communications falling under Directive 2010/13/EU are prohibited
for electronic cigarettes;
g) cross-border distance sales of electronic cigarettes are regulated in accordance with Article