There's about 250 employees in our office... since the first e-cig appeared in late December, 14 of us (that I know about) have bought one. If 25% of the adult population smokes, statistically, we have about 60 smokers. 14 of 60 is a bit over 20%... in two and a half months. The number may be higher... it's not unusual anymore for vapers to outnumber smokers during breaks.
Granted, that's far from scientific, and not all the users are committed to quitting cigarettes completely, but that's still a pretty interesting number. Particularly interesting is that I've never seen an e-cig in the wild anywhere but at work.
Also worth noting is that we're a high-tech company, so all of us know to do our internet homework before buying anything. For many of the 14, it wasn't so much that we were eager for an e-cig. Rather, "$40 for a decent starter kit? I'd be silly not to at least give it a try."
It'll be interesting to see what March of 2012 will be like. Will it just be a fad, or will the numbers continue to grow?
Granted, that's far from scientific, and not all the users are committed to quitting cigarettes completely, but that's still a pretty interesting number. Particularly interesting is that I've never seen an e-cig in the wild anywhere but at work.
Also worth noting is that we're a high-tech company, so all of us know to do our internet homework before buying anything. For many of the 14, it wasn't so much that we were eager for an e-cig. Rather, "$40 for a decent starter kit? I'd be silly not to at least give it a try."
It'll be interesting to see what March of 2012 will be like. Will it just be a fad, or will the numbers continue to grow?