I recently purchased the innokin iClear X.i and right away noticed that the dual bottom coil is significantly different that any others I have seen, and have to say it does perform quite well, but could possibly last a bit longer. I do think it is pretty sexy compared to innokin's previous offerings, I was never a big fan of the iClear 30. Here is an iClear X.i article if anyone is interested in checking it out, but back to the looks, I like the larger base although the threads definitely need so lubrication, the square pattern is pretty cool, not too sure about the "Taste it, Love it" but getting used to it along with my VTR, which the iClear X.i does look and work great in it! Oh, and the drip tip (straight one) is a bit lack luster, but overall I do like it.