TIME jumps on the bandwagon

[Lessifer]

Not necessarily "pro" e-cig, but at least not against. They mention the UK report, and also do a rudimentary cost analysis of smoking vs vaping.
Vaping 95 Percent Healthier and 40% Cheaper than Smoking

 

[AndriaD]

I like it, except for the very last line. It's right up there with "if frogs had wings, they wouldn't bump their butts on the ground."

Andria

 

[rico942]

When TIME has Hon Lik on the cover, I will believe that they have regained a shred of integrity ...

 

[TyPie]

I'll take it, and chalk it up as yet another positive report in a respected publication. ESPECIALLY where the author points out that many smokers mistakenly believe that e-cigs are about as safe as the regular variety of stinkies. If that line converts a few people, I'm happy.