I’ve always wondered way tobacco companies didn’t jump at the chance to invest in the e-cigarettes sector especially as tobacco smoking is constantly decreasing in popularity. Well it seems, although slow to enter the e-cigarette market they have been looking in to it for a while. British American tobacco = Vype e-cigarettes, Lorillard = BluCigs, Japan Tobacco International = E-lites, Imperial = Fontem Ventures, Philip Morris International = Altria e-cigarettes, RJ Reynolds American = Vuse.