Here's a chat with True North Tonics owner Pedro Benito. I think his company is severely underrated. I love True North's inventive mixes and use of biochemistry for safety/purity. It's longer than most of my videos, but Pedro was really forthcoming and I'm confident that many of you will learn more about what goes into making top-quality juices by watching this clip.
On a side note, indie rock fans might recognize Pedro from his days in The Jealous Sound and Sunday's Best.
