Truth in Advertising Concerning e-cigs

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stevejo

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ECF Veteran
Apr 28, 2009
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Phoenix, AZ
So I know that this has been stated quite a few times, but the advertising that some of these sites use (in my opinion) is definitely a part of what is causing our legal issues. Allow me to quote:

"Smoke Anywhere You Want"

"Not Addictive, Helps Quit Smoking"


And so on and so forth (I could put a few pages, but wont waste the space)

I sell pv's locally, not on the internet yet, but the market where I live doesnt demand that. With every kit I sell, I include a little sheet that I ask the customer to sign and date, and then keep on file (ok, I'm killing trees because I'm AR about this) so that should it ever be questioned, I am not selling NRT's or 100% safe cigarettes. I think this would be a good idea to put on most vendor sites even in an electronic 'check the box to agree' format. My doc reads as follows:

This document is a full disclosure of health and safety concerns presented by the e-cigarette, otherwise known as a personal vaporizer.
The following points are the only statements of fact provided by xxxxxxxxx, hereafter represented collectively as xxxxxxxx.
·The e-cigarette or personal vaporizer is a device which vaporizes liquids for direct inhalation
·The e-cigarette liquid provided may contain nicotine, propylene glycol, vegetable glycerin, water, and flavoring
·The e-cigarette liquid containing nicotine should be restricted from the consumption of persons under the age of 18, as nicotine is a regulated and addictive substance
·The e-cigarette is not approved, tested, or regulated by any governing body for any purpose
·The e-cigarette is not a recognized Nicotine Replacement Therapy (NRT) and should not be classified with other NRT devices such as patches, gums, or inhalers
The purchaser of the e-cigarette, by signature below, agrees that these are the only statements of fact presented to the purchaser by xxxxxxxxxxxx, and that no other representations or claims have been made during the purchasing process.
The purchaser further verifies that he/she is above the legal age to purchase and own tobacco products in their respective local jurisdiction, and is above the age of 18, which is the legal age to purchase tobacco products in the State of North Dakota, whose regulations govern xxxxxxxxxxxxxxx.
And then signature, date, printed name, and date of birth lines for the buyer to fill out.

Of course my and my wife's names xxx'd out so she doesn't flip about our real stuff on the internet.

I think this also helps (in combination with the way I market as simply an alternative to smoking) to bring the attitudes of my customers and potential customers to more of a 'replacement' rather than 'cessation' mentality.

Thoughts? Comments? Flaming Criticisms?
 
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