This just in: UK electronic cigarette company formally challenges Tobacco Products Directive : EU Reporter
Totally Wicked, the UKs leading electronic cigarette manufacturer has launched a legal challenge to the European Unions recently adopted tobacco Products Directive on the grounds that Article 20 of the Directive breaches established EU law.
Specifically, that Article 20 represents a disproportionate impediment to the free movement of goods and the free provision of services, places electronic cigarettes at an unjustified competitive disadvantage to tobacco products, fails to comply with the general EU principle of equality, and breaches the fundamental rights of electronic cigarette manufacturers.