He probably does an alright business selling to the "noobs off the street". Some people just dont care what they vape on as long as it keeps them off the stinkies. Hell my very first order ever was through him second was from CEV. since then I've turned into a modwhore but thats a different story.
Lets face it not all want to walk around the city with a d**do sticking out of our mouths. 90% of the vapers out there dont give a rats a** what a mod or a AW IMR is. .... it took me 2 months to find the right coil for my spheroid + ego combo(walk around setup) is.
Look I'm not really trying to defend the guy I quite like him and find him pleasant to deal with. I find him anything but "mickey-mouse". When my ego bat dies I run to him when I need IMRS I go south when I need a mod I go to the wall.
Ok enough, if your local and need something real fast as in I don't want to wait three days for shipping fast, and it ain't fancy JJ should be able to tie you over. Oh ya I love his blackberry juice.
While I disagree with some of how you worded your post I do agree with some of the sentiment.
There is nothing "Mickey Mouse" if someone chooses a Blu or a Volt it's a step in the right direction. Human instinct is to want something to look like and tastes like something you already enjoy (or hate) and have a habit with. As much as everyone says they care about affordability, they pay for look first. Once they plop down that money and find that they actually enjoy vaping then they turn to the better options, and look more for function over form.
It's quick, easy and convenient to start.
Could you imagine if they only sold Provari's so they could be "High Class" and what they would have to mark it up to in order to maintain the B&M. The barrier to entry would be much to high for a noob to find.
There is nothing wrong with serving a niche, and they should find a balance between noobs and pro's, but when a noob walks in and a person is pushing Provari over Blu, the noob sees it as making as much off one sale as they can until they have some experience with it, instead of seeing the overall value of the Provari right off the bat.
Think of it like a gate, they open it for a fee and once the customer walks through a whole new world is open to them and it's up to the person to decide how far they want to explore it.
I've been in the garden too long so it seems like they aren't for me, but I always welcome new visitors.