Sorry, but I disagree... in that example, ALCHOOL is the issue, and the culprit of health problems - not the other components you can have in both NA and alchoolic beer. In our case, SMOKE is the issue, not the relatively harmless nicotine. If a patch user is not considered a "smoker", why should a vaper with zero nic be ALSO not considered a smoker, while a vaper WITH nicotine is a "smoker"? Aren't they both NOT inhaling "smoke"?
"suddenly switched to wine and ran around saying hey I'm no longer a beeraholic" it's the same as we saying "I no longer smoke tocacco cigarettes. I started using a pipe." That's silly, because a pipe still emits smoke, just like wine still has alchool in it. Once again, the problem is alchool; that's why some people are called "alchoolics" and not "beeraholic". Just being a "beeraholic" by itself would not pose any significant health problems, and not have people under some social stigma, as long as there's no alchool in it. Just like people who use the patch/gum, with nicotine, do not suffer from smoke-related problems. And most of all, they are not called "smokers".
The "shame", is why we should still pose ourselves, with no reason, under the negative light of a dangerous habit or activity, when we have switched that habit for a much healthier one.
So, back to the NA-beer example: why should anyone tell in public that "
everyday I drink between 6 and 12 pints of beer, and I have no trouble in driving home afterwards, and I do not care about the police", WITHOUT explaining that what he actually drinks is NA-beer? Why give other people the impression that he is an irresponsible drunkard, with no real motive (actually, he is a responsible drinker), when he could
honestly and
accurately tell that "I have not 'drank' for five years" ??
Telling other uninformed people that we are still "smoking" will accomplish nothing into properly informing the uninformed public out there. That will simply make them believe the ANTZ's, when they sprout the "The e-cig may well be worse than smoking" stunt.
ETA:
If you look closely at the advertising made for both NA-beer and e-cigarettes, you will see that both are avertised as consumer products (not medicines; not "alchool/tobacco products") to be used as "cooler"/"carefree"/"more responsible" alternatives to their traditional counterparts already existing in market.
By definition, an "alternative" is not "the same thing":
al·ter·na·tive
[awl-tur-nuh-tiv, al-]
noun
1.
a choice limited to one of two or more possibilities, as of things, propositions, or courses of action,
the selection of which precludes any other possibility: You have the alternative of riding or walking.
So, there you have it: I am NOT smoking, because I have found a smokeLESS alternative to tobacco.