The Ploom has been around for a bit now, and is available from their website. However, from those ECF members who attended the Ploom launch events we have heard that the Vapor production from both new pods, pods refilled with juice, and putting filler and juice directly into the heating chamber is about that of a 4081 Super Mini if that.
From what I have heard about both the Ploom and the Iolite, the Iolite is the better bet for the money despite its high pricetag.