I. in the case of the first violation, $0.00 together with the issuance of a warning letter to the retailer;
II. in the case of a second violation within a 12-month period, $250;
III. in the case of a third violation within a 24-month period, $500;
IV. in the case of a fourth violation within a 24-month period, $2,000;
V. in the case of a fifth violation within a 36-month period, $5,000;
and VI. in the case of a sixth or subsequent violation within a 48-month period, $10,000 as determined by the Secretary on a case-by-case basis.
o Violations of other FDCA requirements relating to tobacco products. In general, penalties for violating other FDCA requirements relating to tobacco products may not exceed $15,000 for each violation or $1,000,000 for all violations adjudicated in a single proceeding. Section 303(f)(9)(A) of the FDCA. Violations of certain FDCA provisions are subject to enhanced penalties. Section 303(f)(9)(B) of the FDCA.