What does 'fresh' mean exactly? Obviously the ingredients are not, except perhaps flavor. What I mean is the PG, the VG, any preservatives such as citric acid, any sweeteners are not 'fresh'.
So fresh must mean what day these ingredients were put together. Or does it mean what day, to save time, the flavor is added to the amount to be packaged as the base as already been pre-mixed.
Does freesh mean in every case of a 15-30 ml order the batch is mixed for your order or if your ordering something that sells out a batch in a week or two mean that you 15-30 ml is only part of the batch and the rest is sold over the next two weeks as orders come in. I saw a very negative review not too long ago where the poster swore since she had been ordering her fresh supplies from the same vendor many times the color had always been a certain color but then got an order where it was much lighter and taste 'bad'. Perhaps all te other times her order hit after a few days of steeping after it had been mixed for an order by someone else and she finally ordered at a time she got her order filled on the day the batch was made because her argument with the supplier was it was never that light color but the vendor swore it always was when first made.
Do I have o have a bottle so fresh that I have to watch it steep for 2 weeks? No, pre-steeped is fine , except once it has steeped and turned color - how long has it been steeping if the color change stops at some point.
Thats why I really think vendors should date a bottle as to not when it was really mixed (not the day they poured it from the 500ml bath into the 15 ml bottle) but look on the batch date and place that date on the bottle you get. I am not going to call a 2 week old date 'old' since I would not use it for that long if I got it the day the flavor was added anyway. I probably would not even have a problem with some older dates since I keep a great many bottles around anyway. But it would make such a difference to know the day of mixing.
Anther thing great abut a dated bottle, is if you buy a lot of e-juice and store it yourself it might be difficult to remember when you got it and a bottle date lets you know if it has been hanging around in your storage too long.
As it is labeling is an iffy thing. I have bottles that have no more information on them then the flavor name, nic content and the PG/VG mix to bottle labeled like you get from MBV that are fully transparent with just about everything short of a batch creation date on them. I think vendors/mixologist should label more completely for their own sake because eventually some regulator will make them if it continues to be so hit or miss, and to really help customers and to show how fresh they really are give a batch date and/or (if they use a pre mix for everything but flavor and maybe nicotine - although some pre mix a base for each nic level) what day the flavor was added and it was bottled.