I reluctantly place the Juul in the harm reduction category but not by MUCH. It's certainly beloved by a certain subsection of vapers who can afford it, who like it, and it is PROBABLY safer than smoking, but honestly, it has its issues.
1) Cost
2) Currently VERY high level of benzoic acid nic salts, which would not be my preferred way to convert nic salts.
3) Proprietary meaning ONLY they know what "things" they can add to "increase flavor" would probably be the way I would put it, although for all *I* know, they may be fine, but I certainly can't tell as they are PROPRIETARY. I for sure know what I'm putting in my DIY creations.
4) Flimsy, low power (probably the reason they can get away with a 50 mg/ml concentration.
5) May lock in a new vaper to a closed pod system (although I guess you can get cloned empty pods now) but a new vaper won't know this OR have access to the many nice things about vaping, like variety, ability to adjust wattage levels, decreased cost, etc.
6) Finally, my son quit vaping, got stressed, and returned to vaping via a Juul. He quit with a sub0hm device. With the Juul he had a bear of a time, and actually has FINALLY returned to a sub0hm device, but it was much harder for him to even get back to THERE.
Nic level does matter, and a super high nic level MAY make sense if struggling with cigarette use (bumping up my nic has certainly helped ME, that's for sure, as I transition away from cigarettes the second time, but that is under MY control and desire and no one else's. Etc.
I'm not saying the Juul is bad, necessarily but it is NOT cheap, and can keep users locked in to a "certain" way to vape, I'm not sure that's a good thing at all.
However, I continue to reluctantly place it on the harm reduction "spectrum" because it is, indeed, better than smoking.
I do not believe it is the "best" device to quit smoking, but frankly, it is really up to the person. But, I'll never be a Juul apologist, to say the least.
Anna