Getting the word out on companies like this is best. Nothing kills a company like this as fast as word of mouth. Plus we have plenty of people speaking openly against it.
We can't undo this company starting up, or the inevitability of the ANTZ pointing to it as an example of your "average" vender. However we can at least get them gone as fast as possible. Create a history of us as a group warning against companies with risky claims like this one. It probably won't do too much good, but when things like this happen it's all we can do.