It becomes a medical device when the product is advertised as a way to quit smoking, or a nicotine delivery system. So Health Canada doesn't have to make the claim that ecigs are medical devices. A company does it themselves by making "health claims."
This is why you'll rarely see them advertised as a way to quit smoking, and in Canada, you'll never see them marketed as a way to deliver nicotine. It's simply implied.
The can't do anything, or rather, it's my understanding that they should not be doing anything, if an ecig is marketed as something as innocuous as a "novelty item." It's about intent. Without nicotine, the device is literally a small fog machine. Health Canada can't just claim fog machines are medical devices. It seems, however, they can do whatever they want now a days. There's no oversight.
This is why you'll rarely see them advertised as a way to quit smoking, and in Canada, you'll never see them marketed as a way to deliver nicotine. It's simply implied.
The can't do anything, or rather, it's my understanding that they should not be doing anything, if an ecig is marketed as something as innocuous as a "novelty item." It's about intent. Without nicotine, the device is literally a small fog machine. Health Canada can't just claim fog machines are medical devices. It seems, however, they can do whatever they want now a days. There's no oversight.