Alberto Alemanno, international law and regulation expert (see his profile) posted an extended article on e-cigs and regulation at his web page. Good read, actually.
Electronic cigarettes: the future or the end of smoking? (November 12, 2011)
Related previous posts by Alberto Alemano on the pending revision of the EU Tobacco Products Directive (this revision of the EU law might erase e-cigs from the EU market, following the WHO guidence): November 28 2010, June 12 2011
Electronic cigarettes: the future or the end of smoking? (November 12, 2011)
[Introduction:] The battle fought on the regulation of electronic cigarettes, i.e. recreational devices that deliver vaporized nicotine without combusting tobacco, epitomizes the philosophical divide over health policy today. Although initial scientific studies suggest that e-cigarettes are safer than conventional tobacco products, the health and anti-smoking communities seems split over the issue. As summed up by Michael Siegel, one of the few anti-smokers in favor of e-cigarettes, the anti-smoking movement's ideology - which is guided by an abstinence only type of philosophy - just doesn't have room for a product that looks and acts like a cigarette but happens to be orders of magnitude safer. As a result an increasing number of countries across the world are banning e-cigarettes. It is against this backdrop that the UK government, notably the Cabinet Offices Behavioral Insight Team, better known as Nudge Unit, surprised the health community by coming out in favor of e-cigarettes.
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[Concluding Paragraph:]Future regulatory policy on e-cigarettes and other alternatives to tobacco should be guided more by scientific evidence, i.e. how these products score as compared to conventional tobacco products, than by an ideological and revanchist approach against Big Tobacco. This is especially the case should e-cigarettes prove capable of reducing toxic exposure and help individual smokers to quit.
Related previous posts by Alberto Alemano on the pending revision of the EU Tobacco Products Directive (this revision of the EU law might erase e-cigs from the EU market, following the WHO guidence): November 28 2010, June 12 2011