This ad is being run now alot in my marketplace, maybe because of the great song by Avicii, I always pick up my head to watch it.
The whole tone of the ad is great. The staging and video work or whatever is very clever.
$30 million U.S. ad campaign by njoy, the second-largest e-cig brand, is raising eyebrows among industry observers. In a full-on bromantic TV spot, two buddies go through life together—a college prank, moving into an apartment, getting in a bar fight, giving a speech at a wedding—before a voiceover intones: “Friends don’t let friends smoke. Give them the only electronic cigarette worth switching to: the njoy King.” The campaign spans TV, radio, digital, and print, with another $50 million in spending overseas.
Better than BLU, and equal to Jenny. The song I very much like maybe that is it.
See it here NJOY E-CIgarette TV Commercial, 'Return the Favor' Song by Avicii - iSpot.tv That is the version they are broadcasting.
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This is apparently the alternate version, which has a blurred out streaker vs a mascot stealer, and tossed out of the bar room section. I prefer the American version http://www.youtube.com/watch?v=JIUkMGSWmwM
The whole tone of the ad is great. The staging and video work or whatever is very clever.
$30 million U.S. ad campaign by njoy, the second-largest e-cig brand, is raising eyebrows among industry observers. In a full-on bromantic TV spot, two buddies go through life together—a college prank, moving into an apartment, getting in a bar fight, giving a speech at a wedding—before a voiceover intones: “Friends don’t let friends smoke. Give them the only electronic cigarette worth switching to: the njoy King.” The campaign spans TV, radio, digital, and print, with another $50 million in spending overseas.
Better than BLU, and equal to Jenny. The song I very much like maybe that is it.
See it here NJOY E-CIgarette TV Commercial, 'Return the Favor' Song by Avicii - iSpot.tv That is the version they are broadcasting.
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This is apparently the alternate version, which has a blurred out streaker vs a mascot stealer, and tossed out of the bar room section. I prefer the American version http://www.youtube.com/watch?v=JIUkMGSWmwM