Here's the letter I sent to members of the US Senate Health Committee several hours after Senators Merkley and Brown offered the dissolvable tobacco product study amendment to S. 982 (FSPTCA), and both made false claims about Reynolds' products and called for a ban on these far less hazardous alternatives to cigarettes.
Smokefree Pennsylvania
1926 Monongahela Avenue
Pittsburgh, PA 15218
412-351-5880
FAX 351-5881
smokefree@compuserve.com
May 20, 2009
Dear Senator
Many inaccurate and misleading claims were made about the least hazardous
tobacco products (smokefree) by Senators Merkley, Brown, Harkin, Dodd and
others at yesterday's markup session, which primarily benefits the
deadliest tobacco product (cigarettes) and Philip Morris' Marlboro empire,
as would enactment of S. 982 (a deal negotiated by the cigarette giant and
CTFK in 2004). We urge you to support the amendments (below) because they
would improve public health.
Reiterating concerns in my May 7 letter, S. 982 will cause the deaths of
millions of more cigarette smokers (primarily Marlboro smokers) unless
amended to truthfully inform smokers that cigarettes are 100 times deadlier
than smokefree tobacco/nicotine products (including dissolvable tobacco
lozenges, snus and electronic cigarettes) and to allow smokers access to
these less hazardous products. Switching from cigarettes to smokefree
tobacco/nicotine alternatives reduces smoker's health risks nearly as much
as quitting all tobacco/nicotine use, and millions of smokers have already
sharply reduced their health risks by switching to smokefree alternatives.
Dissolvable smokefree tobacco lozenges are nearly identical to
GlaxoSmithKline's dissolvable nicotine lozenges (marketed for smoking
cessation). While some Senators grandstanded yesterday against tobacco
products that comprise less than 1% of the market share and/or are no
longer on the market, nobody expressed concerns that GSK
Nicorette Lozenge - Nicotine Lozenge | To Help You Quit has been marketing nearly
identical nicotine lozenges in Cappuccino, Cherry and Mint flavors.
Claims that tobacco companies still target market to youth ignores the
facts that youth tobacco use has declined by 50% to 65% (depending upon
product and age group) in the past decade, that the Master Settlement
Agreement already prohibits tobacco companies from marketing to youth, and
that all 50 states already ban tobacco sales to youth under 18. In
contrast to claims that S. 982 would protect youth from tobacco marketing
(and Senator Brown's criticism of a cigarette marketed to his 19 year old
daughter), S. 982 would do little to further reduce youth tobacco use
primarily because it prohibits the FDA from banning tobacco marketing to
high school seniors (age 18). The CBO recently estimated that H.R. 1256
(Rep. Waxman's similar bill approved by the House) would only reduce youth
smoking by 11% and adult smoking by 2% during the next DECADE.
Since 1990, Smokefree Pennsylvania has advocated policies to reduce tobacco
smoke pollution indoors, increase cigarette taxes, reduce tobacco marketing
to youth, preserve civil justice remedies for tobacco victims, expand
smoking cessation services, and inform smokers that smokefree
tobacco/nicotine products are far less hazardous alternatives to
cigarettes.
Sincerely,
William T. Godshall, MPH
Executive Director