I'm sure they were going for a Marlboro type flavor here, I can taste it a little. When I vape this juice it doesn't exactly remind me of the cigarette, but more the flavors that companies make to imitate the cigarette. It has a decent tobacco flavor, a slight peppery taste, and just a hint of sweet to it. If you've ever tried one of the just like a cigarette juices/cartos you'll know what I mean, and if you liked those then you'll like this. For me it was just alright, I can definatly see where they were going here (really they got where they were going), but it just didn't get me there.