Ok I gave it a more thorough look - while the ending might look nice for vaping, his insistence on regulations and an "end game" don't look good to me.
While I may agree that cigarettes are not amongst the safest entertainment methods, I don't want to see an "end game" to them. And once the antz convert everyone to vaping, how do we know they won't start working on an "end game" for vaping too?
My biggest complaint is that he's saying that cigarette taxes should be double what they are. They're already extreme and causing harm, along with any good they might be doing. I doubt everybody who wants to quit smoking will be successful with alternatives, and I don't think we should be further damaging their lives economically, which in many cases will indirectly cause further damage to their health.
I don't think he's insisting on an "end game", though he seems to be taking to the idea in his critique of how so many in Tobacco Control are going about their efforts to achieve it. It's definitely unrealistic to think it'll ever be completely eliminated, and when going into detail, proponents of an end game define it as something like a 5% smoking rate, and still contradict that at times. He, at one point, however, seems to define it as "the end game goal of eliminating tobacco related deaths caused overwhelmingly by the inhalation of combustible tobacco products (primarily cigarettes and also cigars, hookah/waterpipe and related products." He says "eliminating", but I suspect he means "nearly eliminating", and should state it as such, if that's the case.
I like the way he has turned that obnoxious "ENDS" into a more inclusive, and less ulteriorly motivated "ANDS" - Alternative Nicotine Delivery Devices. EDIT: Correction - Alternative Nicotine Delivery
Systems