Once you choose a date and a couple local Tugg theatres, Tugg will contact you with a proposed theatre and date and time. If you agree, then that theatre is called by Tugg to see if they are interested in setting a screen aside for the possibility of this movie. Once they have settled all THAT, they contact you, say it is going to be set up, and then you wait for them to set up a page like mine for YOUR movie. All told, it takes maybe a couple weeks.
I have 3 weeks from Go to No. If I don't sell the 95 minimum (this varies by theatre) by one week before the show, it doesn't happen. Nobody gets charged for their tickets, and no e-tickets are sent. THAT part is simple.
Tickets MUST be purchased online, through the link they provide you. People COULD find it on their own, but they would have to work DAMN hard to do it. The theatre itself does not sell tickets for, promote, or even LIST your event on THEIR ticketing information resources.
THAT seems stupid. The 95 seats seems stupid. I don't know or care how the money gets split, but for theatres, it is ALL about concession sales. FIFTY seats seems about normal for a not-just-released movie, and I am being kind.
I'm just ...... because I can think of a million things that could have been done better. A set of 8.5x11 "posters" with a simple QR code that could be scanned to take you to the ticket page would make it REALLY easy for the vape shops to help you promote this, and for even the theatre to put on a small notice board within the theatre to help move tickets.
It will help if you choose your dates and theatres carefully. The BEST one may not be the one closest to you. It will likely be the one with the best location central to a lot of vape shops if possible. And DO mind the dates. One here in Michigan is scheduled for the night before opening day of Deer Season. This is Michigan. That makes that particular date very challenging to get people out to the show, I would think.
So you better start with your own enthusiasm, add your own hard work, buy a bunch of tickets yourself, some ink, paper, and Publisher work or whatever, and most of all, be creative. Reach out to EVERYone that might help you make this happen.
We will all have the chance to watch this on DVD some day. The REAL benefit of this movie, is getting the people who AREN'T vapers, but need this info, to go. Smokers, politicians at all levels, lawmakers, health care professionals, people in the insurance industry. The people who will make US matter, when THEY wonder why.