I'm new to the e cig world but should be receiving my first VK tomorrow via mail. After some long research I'm assuming this is the best product out so far for the price. I here it's a little longer then a super mini but that's what gives it the battery power and the vapor it has. In the future I'm wondering if VK will be making a unit that more resembles an analog cig. Mostly because I will be using it when I'm out in public. Also an all black unit with a blue LED would be sick. What do ya think Steve?