Store ejuice in a cool, dark place. Heat, light and oxygen will break down the nicotine faster. It's normal for juice to darken after sitting awhile (it's the nicotine). It's harmless at first, but later the nic will begin to break down and the flavour and nic levels will deteriorate.
How old is your juice? Mine will last at least a year or so with some darkening but no serious degradation just sitting in a cool cupboard.