Paul Murphy MEP explained that in the Parliament, MEPs “are subjected to a lot of astroturf campaigning in the
sense that it is manufactured. We get emails from so-called ordinary constituents about electronic cigarettes. But they are really detailed about the Directive.”
‘Astroturf’ is the name given to seemingly grass roots campaigns, that have actually been established, encouraged and sometimes funded by companies and corporate lobby groups interested in their success. One MEP assistant told CEO: “They have organised online, created electronic cigarette forums. They’re quite an aggressive lobby”. Another said: “We get a lot of abuse on Twitter about calling for more legislation on electronic cigarettes.”