Article on NJOY King

[WinstonSmith]

This is a really good article on the development of the njoy King and ecigs in general:

Has NJOY Resolved the E-Cigarette's Image Problem? -- New York Magazine

also it quotes an ECF member:

Most of all, they were just weird-looking, resembling ballpoint pens or cigar cases or, as a fan named the Ocelot noted in a “vaping” chat room, “a cross between a marital aid and a light saber.”

It is a good read.