Backwoods Brew has been my go to vendor for juice for as long as I have been vaping, and I have always contemplated getting some of this juice for a while, now I wish I hadn't waited. This is probably the best tasting fruit based juice I have ever bought. It is a sweet juice, but not too sweet. To me it tastes like blueberry pie filling, blueberry pop tarts, or blueberry nutri-grain bar filling. It's not a true to life blueberry, and not a candy blueberry, it falls somewhere in between. With Don's fruit flavors I usually mix them with Malty to either tame them down (peach, can be a little strong on its own) or make them sweeter (strawberry, a little tart by itself), but this requires none of that. Straight out of the bottle, the day I got it in the mail it tastes awesome. The real test was from my wife, who can be a little picky (understatement of the year) when it comes to e-juice, and she likes it too. Now the only problem is the fight that is going to ensue over the 10 ml we have until I can order more. (She won)