I love a good ripe cherry or cherries in kirsh. So had to try this flavour and found I quite like it. You do not want to use to much and it is strong and nasty if you do. Start at 5 percent total mix and go from there. It gets a 10 out of 10 for strength and value as a little goes a long way. The taste is very black cherry but not a natural one. It is like cherry Tunes, do you get tunes in the U S ?. If you like it has a menthol kind of taste but not the effect of menthol on the throat. It gives a cooling and chilled vape. I like it now and then and will try other cherry flavours as I feel there is room for improvement. This flavour cuts through when I am finding others hard to get and that is a big bonus. I give it 7 out of ten for taste as I would like a more real cherry taste. Overall an 8.5 out of 10 for flavour and value combined. The dropper bottle is excellent to.