John Cameron, CEO and co-owner of Safe Cig, is looking forward to that fight. As the brother of Avatar director James Cameron and underwater robot engineer Mike Cameron, he thinks he can beat Big
tobacco at e-cig technology. When I walk into his office in the back of a warehouse in Hollywood, Cameron, an ex-Marine with a giant gray
beard, pulls a curtain to hide part of the room. A few minutes into our conversation, Seamus Blackley, who helped create the Xbox, pops in to ask a question. By next year, Cameron intends to have a next-generation product that he thinks will greatly improve the popularity of e-cigs. “This is an Apple IIe,” he says, taking a long drag off of his current zero-nicotine technology Safe Cig,