It's awfully snazzy looking. A lot of people like it and a lot of people hate it.
I would never use it..
1. Battery life is horrible for a moderate to heavy vaporer like myself.
2. Throat hit and volume of vapor would feel weak and unsatisfying for me.
3. I dislike Cartomizers
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If you are certain you want an ecig that looks like a pen (or closer to a real cigarette) then it's not a bad idea at all.
If I had to get one of these ecigs, I would likely go with Bloog. They seem better received on ECF.
...and I think people on ECF are pretty awesome.
One thing I like about BLU is that they partner with Johnson Creek. While not a fan of their liquid, I am a fan of their company.
Not a fan of their liquid because I like very light flavoring. The flavor is good, just too strong for me.
In any case, chance are that if you get the Blu... you will either like vaping and move into a PV that has better batt life... or you will hate it and move into a PV with better batt life.
I know vaping a PV that looks like a shoe or flashlight isn't appealing at this point in your search... but if you are a pack a day smoker, I think that you should avoid a mini.
my 2 cents
...and their are definitely people here that love minis and have been using them the entire time... find them and get their opinion.
***one last thing... if I knew "then" what I know now... I would have made my first PV a USB Bartleby, 4x 14500 batts,3 510 LR atties and 2 drip tips.
That's around $100.
Although the site says he's not making them, I believe he is...
http://eboxmods.blogspot.com/