I've wondered for quite a while now if there is a dedicated department or persons that create only headlines. Their 'job mission' is probably something like, "We only briefly skim thru an article for keywords and create a catchable headline.".
I've wondered for quite a while now if there is a dedicated department or persons that create only headlines. Their 'job mission' is probably something like, "We only briefly skim thru an article for keywords and create a catchable headline.".
There is or was in some lower end publications. That was one of Rupert Murdoch’s “innovations”. Iirc the weekly world news had a whole group to work on the headline and the body copy was considered secondary.
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