density through the coil isn't right, likely to tight, and you are choking off the supply, once you've out vaped the juice in the coil, it disappears, but not enough will also limit the juice supply and same thing can happen. Heck with rayon, took one to many dry hits and heard this loud pop, fraking wick through the whole coil like vaporized on me, just get a little sizzle vape on the edges.
cotton should pull freely through coil when twisted up, once in position, untwist it to align fibers and fluff it up a bit inside the coil, position your tails, trim if necessary, saturate build, assemble fill and vape. It's the old play with it till it vape right thingy, or something like that.
Good luck have fun,
Vape long and Prosper.!!!