This is another one of craft vapery’s unique juice flavors. I must say they could try changing the name to make them a little more appealing because although I know there are tons of carb lovers out there, I just don’t know how many people want to vape something called “It’s Toast!” This doesn’t let you down in the accuracy of name to taste category because it does really resembles the flavor of toast. However I must say it tastes more like multigrain crust than whole wheat toast. There are dark berry undertones that accent the toast flavor nicely. This is something very different but it is far from bad. It has a very earthy flavor, which makes it an easy juice to vape because there isn’t anything too sweet or bold about it. Again if you love toast you will probably love this.