For decades public health and tobacco control have bludgeoned smokers with the message that smoking kills.
And, in order to save one’s life you really only have one choice and that is to quit, or you could die. It’s a stark message, often delivered with moral zealotry and a whiff of authoritarianism.
But what if there is another choice? A choice that reduces harm by allowing the consumption of nicotine in a manner that is magnitudes safer than smoking: there is such a choice and of course we are talking about
vaping.
