Holy carp! Now this is what I've been looking for. Everybody seems to either love this juice or hate it and I had to try it myself to see which side of the fence I was on. Sweet, kind of carmely with a wicked throat hit and great vapor in my Bloog. Some say it tastes like insecticide, but I don't get any of that. I've been sitting in a cloud of Tab for three days and loving it. If I have one complaint it's that the juice is thinner than I'm used to and the cartos have to be topped off more frequently, but I'm willing to live with that.