The BWB menthol does NOT taste like the analog I smoked (I used to smoke Carlton menthols (a very light, sort of sweet menthol), so I can't give you a taste comparison. Perhaps one of the other posters can with the menthol analogs they used to smoke. However, it is a VERY SATISFYING menthol tobacco. I have it in the strong and the medium and I alternate each, depending on my menthol mood. As far as the cola, it's amazing how Don can get the fizzy into the juice. It even smells fizzy. It tastes EXACTLY like a cola.