When I first got into vaping, I was really concerned about my first one being girly. I definitely looked at some blinged out ones online, and even called a store and asked did they have anything "gurly" (And the guy on the phone was like, well, we might have a reddish pink one, lol). My first vape pen was a piece of flea market crap that decided to end its life after about two weeks. It was rainbow and pretty but I definitely wanted a better machine for my second go around, so I now have an Evic . . . and let me tell you, there is nothing girly going on with that Evic. The most I've been able to do is put a bunny drip tip on it, lol.
I like the idea of women finding it more approachable, whether it's through different colors or some other means but I have been offended on a few of the websites that are very directly marketed to women. Mostly because of what I think was brought up earlier which is a lot of these websites sell one machine and it's nine times out of 10, one I've never heard of. It's not about getting a woman a quality machine, it's like dumbing down the whole idea. A woman is definitely smart enough to understand a vape pen, and should be empowered to choose the machine that's right for her. I have yet to find a really intelligent website marketed for women.
I used to work in retail and I luved it. If I had enough money, I'd literally open up a store at the mall, stock some good vape pens, some cute / gurly stuff, some just basic stuff, some advanced stuff, and i'd just try to make it a welcoming environment. I wouldn't care what gender you are, but I would definitely be out there smiling in a dress and trying to get women to try it who maybe wouldn't if approached in an off putting way.
My bigger complaint is when I try to walk into a Brick and Mortar vape store, and it's all guys, and this frat like environment. I literally don't feel very comfortable. The last one I went into kept trying to convince me I wanted an unregulated box mod, like, they really thought I wanted a 100 Watt machine . . . Would have been great if I had indicated I wanted that but I was there for a coil for my Evic . . lol.
As for it being used as a weight loss aide . . . if that works for people . . . I guess, go for it? I don't care how much I vape, I'm still hungry when I'm hungry, lol.