I agree that everyone is going to have different tastes so some may find a less expensive juice great while another find it repulsive. I have noticed that some higher priced juices have better qualities to them, i.e. cleaner nicotine, smoother hits, longer lasting, etc etc. I primarily do a mix of DIY and store bought juices from Halo. I've found that Halo's juices are of a higher quality compared to some of the discount vendors. Halo also gives you the nice 30ml cobalt dropper bottles which I can use for my DIY. They also have a highly polished professional website and warehouse so I'm OK with paying a little more for those things, especially in a unregulated industry (quality control). Yet, I've had some even more expensive than Halo juices that didn't work for me. So its finding a mix of quality and taste for your money...I would say that cheaper juice does tend to have more of the negative qualities.